Introducing “labs” by Better Days Agency
Visit "labs" to experience the engine behind our NIL Strategic Solutions and High-Impact Creative Studio.
Non-Commission based NIL Consulting Services for universities, brands, and athletes in these practice areas:
- NIL Ecosystems
- Marketplace Infrastructure & Tech-Stack
- NIL, Regulatory, & Institutional Compliance
- Contract & Deal Governance
- Strategic Marketing & Media Value
- Brand Activation & Engagement
- Business Strategy & Partnership Value
- Creative Strategy, Direction, & Production
Better Days offers services to student-athletes, institutions & universities, athletic programs, and brand partners to support integrity-driven Name, Image, and Likeness opportunities. Better Days Agency is a unique Non-Commission NIL Consulting Service. Although we do offer licensed individualized NIL advisory or representation services to student-athletes, Better Days Agency shapes holistic relationships between schools, student-athletes, and brand partnerships to develop strategic NIL ecosystems that prioritize long-term brand value, compliance, and sustainable partnerships.
Better Days Agency also delivers in-house creative & strategic solutions that eliminates trickle down outsource costs. Better Days Agency+ labs, serves as a force multiplier for NIL initiatives, brand growth, and business objectives.
Helping institutions understand, measure, and communicate their NIL opportunity ecosystem.
Athlete Revenue Opportunity Index™
from Better Days Agency. Powered by labs.
Things we love to do for you!
Risk Mgmt. & Legal
Navigate risk management and licensing requirements to protect brands, creators, partners, contracts, rights, and long-term campaign viability across media ecosystems.
Value added services that expand your brand and NIL program mix!
Measurement | Performance
What sets Better Days Agency apart as a licensed athlete agent and NIL solutions provider?
Better Days Agency operates under a transparent, non-commission, scalable fee structure—meaning student-athletes &institutions pay only for the services they need. As a Florida licensed athlete agent and NIL advisory provider, Better Days focuses on strategic program development rather than transactional deal flow, helping universities build responsible NIL ecosystems that align institutional goals, brand partnerships, and athlete opportunities. With experience in Fortune 500 communications, enterprise brand activation, and an in-house creative studio capable of producing high-impact campaigns, Better Days also brings deep knowledge of NIL technology platforms, compliance frameworks, and emerging program intelligence tools—supporting institutions in creating sustainable, compliant, and high-value NIL programs.
What can you do for influencers?
Whether it be athletic program IP/NIL objectives -or- supporting individual student-athlete channels that work in tandem with team/program goals, Better Days Agency & Labs create meaningful influencer concepts by blending cultural insight, creative intelligence, and ethical strategy. We go beyond transactional posts—building authentic narratives, compliant partnerships, and long-term creator alignment that resonates with real audiences, strengthens trust, and delivers measurable impact across platforms, communities, and evolving media ecosystems.
What is "labs" by Better Days Agency
In a nutshell, "labs" is the place where we turn vision into reality. Across all disciplines of visual communications, hands on expert knowledge of most pro design tools and emerging vehicles to create (spanning 45 years)...Better Days Agency has been there from the first 8-bit pixels to today's generative content momentum. From broadcast sound engineering, production, video, brand, still and motion eye candy, out of the box concepts, display systems & signs, apparel design and more...labs will considerably reduce your marketing spend by eliminating multiple-layers of creative outsourcing and mark-ups. All the while...moving at the speed of creativity. It's in the DNA!
How does NIL strategy support both institutions and student-athletes, especially in smaller markets?
A well-structured NIL strategy helps universities align institutional goals with the individual opportunities available to student-athletes while maintaining compliance, eligibility protections, and program integrity. For institutions in smaller conferences and regional markets, coordinated NIL programs can unlock partnerships with local and regional businesses, strengthen community engagement, and create sustainable brand activation opportunities. When supported by experienced NIL advisory and creative resources, these programs help level the playing field—allowing athletic departments to enhance program visibility, support student-athlete brand development, and generate long-term value for the entire athletic ecosystem.
Are TV ads right for me?
Connected TV delivers targeted, data-driven advertising through streaming platforms, while linear advertising reaches broad audiences via traditional broadcast schedules. Better Days Agency integrates both—combining precision targeting with mass reach—to create cohesive engagement strategies that amplify brand awareness, drive action, and connect audiences seamlessly across screens and viewing behaviors.
Can I advertise on Live Sports
You bet! We have multiple approaches that fit varied budgets for Live Sports. We can advertise your business around live events with highly targeted campaigns to reach those fans OR we can set you up to advertise during live broadcast on associated networks. Either way...we've got you covered! Leagues include: MLB, Nascar, NBA, , NFL, NCAAF, NCAAB, NHL, & PGA...for starters!
What is the average cost for the creation of an engaging 30 second ad from Better Days Agency?
The average spend per video/ad creation, for a 30 second ad, can be as low as *$255 per High Definition H.264 asset. Some of the factors for *base pricing include the ability for Better Days Agency to run our standard ObjectiveQA with your business, leverage turn-key content (or get production ready assets from you), and gain your trust in knowing we can deliver a product that will go beyond your expectations. LIVE production costs are not factored into this price.
Ad Strategy That Matters | For Brand Partners and NIL
Ad creative for executing and optimizing campaigns across major engagement platforms including Amazon DSP, Paramount Ads Manager, Roku Ads Manager, Meta, Vibe, MNTN, and Spectrum Reach.
Avg. CPM
Daily Minimum Spend with Zero Contracts
Available Networks
We ♥ critics!
Testimonials
Dubstar Chicago
Music Producers & Record Label
Better Days Agency, worked with the Chicago Bulls Communications teams to craft the right PR for our licensing deal.
Edward Murray
CEO Southeast Signs
We manage a portfolio of highly recognized national brands, and Better Days is our trusted advisor and partner in strategy, design, and delivery.
Kevin Klein
Owner Klein Cooling
Better Days helped re-invent our family brand, which has been around for half a century. We put our trust in Better Days because they deliver extraordinary results.
Kim Young
Exec. Director Break the Cycle
Better Days Agency has surpassed our expectations with measurable results and year-over-year marketing budget-driven growth.